Family-Owned and Operated Since 1967


Our Story

Doug Hillard Sports is a family-run traditional sports shop that has been trading in Bristol since 1967. The shop was opened by Doug Hillard a Bristol Rovers legend after hanging up his boots with more than 300 appearances to his name. Opening with a ceremony supported by several Bristol Rovers players who were teammates of Doug Hillard. The shop started and has maintained the highest standard of professionalism, the store was originally located on Stapleton Road just along from the Eastville Stadium (now Ikea!) before relocating in 1978 to its current location at 647 Fishponds Road.

Doug Hillard v Luton 

Eastville 1961

Doug Hillard Sports

The shop is now operated by Gary Hillard, Doug’s son, who has maintained the desires of Doug and still providing the quality and service that customers have come to expect.

Due to the nature of the business, football has become a solid part of our daily routine in particular sports teamwear. With our in-house print stations, we are able to offer the complete service to clubs, including Embroidery and Sponsored logos all in one stop. With the introduction of this in-house service, turn around times have been reduced considerably enabling us to get your kit to you quickly. 

Reputation is paramount and quality of service is above all most important so customers can rest assured that all will be done to satisfy their needs.

Wide Selection

Explore our extensive range of sports products and attire, catering to every sporting need.


Continuing a proud tradition since 1967, Doug Hillard Sports remains a cherished family-run establishment.

Satisfaction Guaranteed

Rest assured, your satisfaction is our top priority, backed by our unwavering commitment to excellence

Fair Prices

Discover unbeatable value with our promise of fair prices across our entire range.

Meet the Team

Josh Cummins

Josh Cummins

Head of Sales & Design

Judy Hillard

Judy Hillard

Embroidery & Sales Consultant

Noah Blundell

Noah Blundell

Print & Sales Consultant

Charlie Dawes-Green

Charlie Dawes-Green

Sales Apprentice

Katie Hillard

Katie Hillard

Head Of Accounts